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About us.

Our vision, mission and core activities


We have a vision of a society that celebrates the diversity of women and girls, and enables them to benefit from, excel at and fulfil their potential through the sport of their choice.


Our mission is to influence and work with key decision-makers in the UK, in order to change sports policy, practice and culture for the benefit of all women and girls.

Who will we work with?

Sports policy and strategy-makers at national and regional levels, to realise our mission and enable our vision.

Core activities

We aim to:

  • inform and share: by providing advice and information on up-to-date research, policy and strategy development, sources of funding, and national and regional initiatives
  • influence and lead: by influencing national and regional government, and sports council strategy and policy to make sure that all policies, strategies and programmes are equitable
  • promote and motivate: by collecting, developing and sharing examples of best practice.

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