The media is there for you!
In order to get your team, club or great individual story into your local media you need first to establish your target audience. Are you trying to get your weekly fixtures or results published in your local paper? Or are you trying to publicise an amazing sportswoman in your area who has achieved great things?
1. Ask yourself:
- What am I trying to achieve?
- What and who are my targets? Newspapers, television, radio, internet?
- Who are my contacts?
Whether you want to publish weekly results or a special story, you will need to build up a contact list of key people, sometimes called a media list, in your local media. It may be a long or very short list according to your needs.
2. Use your local information and directories to get the contact details. You may also find these websites useful.
3. Once you have the general contact details:
Telephone the news desk at each organisation to get the names, job titles, telephone and fax numbers, and email addresses of the people that you need to contact. These may be news, sports or features editors, or people in similar positions.
- Find out which journalists might specialise in your area, for example a women's editor or sports correspondent.
Introduce yourself to these key contacts with a brief telephone call. Find out the best time to send information to each person, the best time to call, and whether they prefer information by post, fax or email.
Store the information you gather on each contact along with details of when you spoke to them last. The list should be easy to maintain, so that you can update it when people move on and new contacts replace them.
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