Media.

Establishing a relationship with the media

Your efforts will be better rewarded if you build up a relationship with local journalists. They often look for good local news stories - but take care not to overwhelm them.

Before you speak to the journalist you are targeting, read the publication or listen to/watch their programme.

Be courteous when you call them, and check that you are calling at a convenient time.
Once they are listening, ask:
— about their deadlines - when do they go to press? When would they like to be contacted?
— how would they like to receive information - by fax, email or telephone?
— what kind of stories are they interested in?
Make sure you get the number of their direct telephone line if they have one, their fax number, email address and any other relevant details.
Next time you call, remind them of your previous conversations.
Invite them to any event your organisation might be running - once you meet face-to-face they are more likely to remember you.
Never give up!

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